We've said it before, and we'll say it again (and again, and again); finding and keeping the right employees is critical to the success of your landscape business. Once you've got the right employees, amazing things can happen! Finding those employees can be hard, but a training program can help turn amazing potential into amazing performance.
Why do you need a landscape training program?
When we talk about training programs for landscape businesses, we're talking about a structured plan to help upskill, empower, and develop employees within the framework of your business needs.
According to some studies, 40% of employees who receive no training or even inadequate training will leave a job within the first year. The biggest reason for leaving? The employee was not learning or developing — not just an employee but as a person.
It might seem very abstract to talk about the psychological needs of employees, but the realities are unavoidable in our modern world. Personal development is an essential part of workplace happiness. When we talk about the internal needs and motivations of people, we often turn to Abraham Maslow's famous "Hierarchy of Needs."
Maslow identified some key factors that contribute to people's psychological motivation.
Those factors are;
- Physical needs like food, water, shelter, reproduction
- Safety needs like employment, resources, personal security, health
- Belonging needs like love, family, friendship
- Esteem needs like respect, recognition, status, freedom
- Self-actualization needs like the desire to become the most that one can be
In a sense, training is an important factor that can contribute to basic needs like physical needs and safety needs. Training, knowledge, and expertise are needed to get a job. A job helps provide for safety and physical needs.
But it's the last two, esteem needs and self-actualization needs that we try to address with employee training programs. While training programs contribute to the success of your business (including the quality of the work and service your company provides), training programs contribute directly to the motivation of employees as well.
How can training programs help motivate employees?
Motivation involves a determined effort from business owners and managers, getting everyone in the organization pulling in the right direction to achieve success. A landscape training program can help solidify these efforts.
If you're having problems getting everyone on board, check out our courses to find out how your crew leaders can make the most of coaching and motivating teams.
Training programs help motivate people in a few critical ways. Training programs can help by;
Improving on pre-existing skills and knowledge your business needs
A training program allows employees to build on skills they already have, and learn new ones that are critical for business success and career-building
Supporting personal growth and development
Training and skill development contributes directly to empowering employees, helping them becomes masters in their roles and responsibilities. Training and education can become a sense of pride and accomplishment
Making employees feel they are essential to the organization
By investing directly in employee training and development, you communicate that their efforts are critical to the continued success of the business
Empowering employees for future success
Training helps motivate people to succeed in to the future, advancing through the ranks of your company or, yes, even leave to start a company of their own. But don't let this possibility distract you from the importance of training employees!
We understand that taking the time, money, and effort to invest in training can come with potential "liabilities." Employees can and will leave you. But employees who see a future within the company, understand where the business is going, and see how they fit in that vision are much more likely to stick around.
Think about it this way. A business owner and a crew leader are discussing plans to implement a new training program. The crew leader is concerned that once the training is complete, the crew will all leave for a different company.
"What happens if we train them, and they all leave?" asks the crew leader.
The owner thinks about it for a minute and replies, "What happens if we don't train them, and they stay?"
Implementing a landscape training program isn't just good for the people who call themselves your employees. Training is also good for your bottom line. Training helps reduce injuries, improve efficiency, save on equipment and maintenance expenses, and so much more. If you want to see how much crew costs and turnover can cost you, check out our FREE calculator.
As the old saying goes, "train people well enough so they can leave, but treat them well enough so they don't want to."